What is the target market and how will you penetrate it?

What is the target market and how will you penetrate it?

Business Ideas for Nurse Practitioner Entrepreneurs Presentation

Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read through the list and use it to develop your own business plan presentation. The presentation must have no more than 15 slides including the title and reference page and must have the following headings:

Concept Statement: What are the benefits of your product or service? Presenting the practice idea, reason for selecting this area and summarizes the general plan.

Marketing Plan: What is the target market and how will you penetrate it?Presents the need for the practice, who it will be marketed to and why that group. Present a sample of a marketing strategy (i.e. magazine, tv or radio ad)

Development: How will you develop and produce the product or service? What are the risks of the venture and what can you do to reduce these risks?

Finance & Accounting: What are the financial implications of the plan? What resources, including funding, are required to successfully create the business plan? Show how you will support the business (billing). Expenses, contracts, building space et.

Legal Considerations: Identify any legal considerations the business team might foresee. Collaboration, protocols, state regulations, local regulation, licenses, certifications needed the business.

Clinical Practice:

A practice providing drug screening (pre-employment, legal documentation, etc

Aesthetics

Corporate Practice o Wellness, Primary Care, Occupational

Diabetes Specialty Practice

HIV/AIDS Specialty Care

Holistic/Alternative Health Care Practice

Holistic/Alternative Health Care Practice

Consulting:

Corporate Wellness Consultant

Infection Control Consultant.

Occupational Health Consultant

Case Manager – such as for Geriatrics, life planning, estate planning

Health Coach – shouldn’t this emerging field belong to Nurses and Nurse Practitioners? o Wellness, Lifestyle changes, Menopause, etc

Staffing agent

Patient care navigator.

Educational :

Continuing Education Provider – yourself as the teacher, bring in other providers to do the teaching

Prep Courses for certificate and or licensing exams

Training of nurses, NP’s (AED, PALS, ACLS, EKGs, Specialty Procedures,, etc)

Public Health Education to the public.

Retail:

Health and Beauty Spa providing aesthetic skin care treatments and other services

Nutritional and Herbal Supplements

Health food retail store.

Fitness/facility and spa.

Please follow all instructions very carefully. Points are easily deducted. THERE SHOULD BE NO PLAGIARISM. This should be done in APA style 6th Edition and cited. Should you have any questions please dont hesitate to contact me. Thanks

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