BM230 Core Creative Writing ExerciseThe following is a creative marketing exercise:Define the components required to create your ideal organization. Provide a list with core definitions, examples and include rationale for the following:Core valuesMission statementVision StatementStrategic planValue propositionBe sure to describe the ideal product or service for your organizationAPA 6th Edition guidelinesText size (12-point font and double space)Minimum 650 words EXCLUDING the coverpage and referencesCover pageThesis statementDiscussionConclusionReferencesSources 8 minimum (At least 50 percent are to per peer-reviewed or journal articles)Grammar and mechanics are important (writing style is academic –> report)Course Link/Content/Core Writing Guidelines
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